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How we can help increase your sales leads:
Writing effective press releases... To be effective, a press release should quickly show journalists and editors that it is relevant to their publication, should be in a suitable style and interesting to readers. The style of writing is different from other promotional literature, such as brochures and advertisements.
As well as meeting basic, but often overlooked, requirements such as double line spacing for printed releases, for maximum effectiveness releases need to be written with the style and format expected by editors. We will use our experience to produce expertly written releases that give your products or services wide exposure across a broad range of publications.We also know which journalists still like to receive press releases by post and which prefer them by email.
Identifying target publications... Having produced a well-written press release the next step is to issue it to all the relevant publications. These may range from general interest magazines and newspapers to trade magazines, technical journals and specialist web sites.
We can use our extensive and continuously updated database to draw up lists of target publications tailored to your markets. Targeting a wide range of publications can bring to light prospective customers from unexpected sources. Longer applications stories or feature articles can be placed with individual publications.
Advance notice of special issues... Don't be left out when a special issue or feature on your market is being published. Let us keep you informed of forthcoming features and make sure your copy is written in time for inclusion.
antimony communications public relations
5 Chestnut Way Godalming Surrey GU7 1TN UK
Tel: +44 (0) 1483 416807
Fax: +44 (0) 8704 861461
Email: info@antimony.co.uk