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Wider publicity for your products or services
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Effective public relations Increasing your sales leads Company profile Dealing with the press Links to the press Home
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Having your products written about... Having your products or services written about in newspapers, magazines and web-based publications brings them to a wide audience. What is written about them is also perceived by readers to be more authoritative than advertisements. Your products are wanted... Editors have issues to fill and they have deadlines. They need to publish what their readers are interested in and are always looking for relevant and well-written news stories or articles. That means your product news or applications stories. Achieving the widest coverage... Editors can receive hundreds of press releases every week. To give your release maximum coverage in the greatest number of publications it helps if it is written by someone who knows what editors require. If an editor has to decide between covering your product and one from your competitor, make sure yours is the one that is chosen! Writing an effective press release... Producing an effective press release requires much experience, preferably from being on the receiving end as well as writing them. Editors, like the rest of us, have seen their workloads increase in recent years, and a press release that needs little or no editing is more likely to be used than a similar one that needs rewriting. How we can help you... antimony communications can help you by increasing your sales leads through producing professionally written, well-targeted press releases. We can write them with the style and content that gives them the widest take up across the full range of publications read by your current and prospective customers. |
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